- 1-30 June 2026
- Included with admission
- All ages
PLAY IS IN DANGER
3 out of 5 parents say their child plays less than they did at the same age. But the LEGO Group has a plan to get everyone playing for World Play Day on 11 June.
JOIN OUR PLAY MISSION
We want to get the world playing again – starting right here in Birmingham. Play is powerful – it unlocks Resilience, Collaboration, Problem solving, Confidence and Creativity – in a world that never stops playing – anything is possible! So join us on our mission!
TAKE PART TODAY!
Let’s show the world that Birmingham will Never Stop Playing – head down to the LEGOLAND® Discovery Centre to join in the fun!
- Take part in our Click Challenge – the only limit is your imagination!
- Leave your mark on the Never Stop Playing Mosaic – show the world how creative Birmingham is!
- Playmaker Playback – tell us how you did it! Your creativity knows no bounds!
Play begins with the click of two bricks! Check out these build ideas from our Master Model Builders.
Book in advance from
£19
Per person
Up to
£27
Per person
- Entry to LEGOLAND® Discovery Centre session including 2 rides, 4D cinema and lots of other bricktastic fun!
- Booking in advance can save you more - always get our best rate when you book online
- Under 2's play for free!
- You must have a child in your party to visit LEGOLAND® Discovery Centre
Online from
£33
Per person
Limited availability
- Get flexible entry to LEGOLAND® Discovery Centre and arrive at any time on the day of your choice
- Under 2's play for free!
- You must have a child in your party to visit LEGOLAND® Discovery Centre
Online from
£65
For a family of 4
On the day
£27
Per person
- Entry to LEGOLAND® Discovery Centre session including 2 rides, 4D cinema and lots of other bricktastic fun!
- Each family ticket can be used by a maximum of 2 adults (Aged 16 or above).
- Under 2's play for free!
- You must have a child in your party to visit LEGOLAND® Discovery Centre
