NEVER STOP PLAYING BIRMINGHAM

3 out of 5 parents say their child plays less than they did at the same age. But the LEGO Group has a plan to get everyone playing for World Play Day on 11 June.

We want to get the world playing again – starting right here in Birmingham. Play is powerful – it unlocks Resilience, Collaboration, Problem solving, Confidence and Creativity – in a world that never stops playing – anything is possible! So join us on our mission!

Let’s show the world that Birmingham will Never Stop Playing – head down to the LEGOLAND® Discovery Centre to join in the fun!

• Take part in our Click Challenge – the only limit is your imagination!
• Leave your mark on the Never Stop Playing Mosaic – show the world how creative Birmingham is!
• Playmaker Playback – tell us how you did it! Your creativity knows no bounds!