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LEGO® Store

Located at Arena Birmingham
LEGO Shop open from 10:30 until 15:00 Monday-Friday 10:00 until 18:00 Saturday 10:00 until 17:00 Sunday

You don't need a ticket to visit our store

Take home a souvenir from your LEGO® adventure at LEGOLAND Discovery Centre Birmingham or pop by any time – you don’t need a LEGOLAND® Discovery Centre ticket to visit our shop!

Our store is stuffed with awesomeness! We’ve got all the latest LEGO® products, including LEGO CITY, LEGO HARRY POTTER and LEGO STAR WARS. Also:

  • Meet the LEGO experts - our brick experts can use their knowledge to help you find the latest set or find the perfect gift - ideal for all your festive gifts!
  • See all of the Exclusive LEGOLAND sets only available to purchase from select LEGOLAND outlets
LEGO Insiders

Introducing... LEGO® INSIDERS!

You can now earn and redeem LEGO® Insiders points on any purchase now made in the LEGOLAND® Discovery Centre Birmingham store!

What is LEGO Insiders?

LEGO Insiders is a loyalty programme that welcomes everyone to join the LEGO community. As an Insider, you'll get access to exciting rewards, discounts, communities and more. 

You get great benefits immediately after joining, including early access to new sets, exclusive member-only rewards, competitions and more. 

Sign up at LEGOLAND Discovery Centre Birmingham now!

Other information

  • LEGOLAND Discovery Centre Annual Pass Members receive a 10% discount on select items. Discount does not apply to already discounted products - full-priced items only.
  • We do not accept LEGO® Gift Cards as a form of payment in our shop.
  • Unfortunately, we do not sell gift cards.
  • Love 2 Shop vouchers are not accepted for purchases from the shop.
  • We are a cashless site. Please use cards for any purchases.