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Miniland

Sneak a peek at our spectacular miniland

It's built from A LOT of bricks: over 1.5 million!

Explore and play with the interactive city

  • See airships swoop and towers glow as the little land changes from day to night
  • Our mischievous Minifigures love hiding in MINILAND – who will you spot? 
  • Check out the World's smallest Primark!

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LEGO PRIMARK 35

The world's smallest primark!

Birmingham may be home to the world’s largest Primark store but now the city has another claim to fame as we have opened the doors to the smallest Primark in the world which will be taking its place in MINILAND!

Built from 2988 Lego bricks, the model features a replica of the store’s interior and exterior, including The Primark Café with Disney, a beauty salon and 203 items of clothing along with minifigures of some of the actual local Primark colleagues.

Watch the design and build from our Master Model Builder Michelle.